Before we jump into the article, do backlinks really work in 2019?
This might be a perplexing question in people’s mind due to the recent algorithm changes
by Google and Moz.
but, certainly yes. Backlinks still remain to be an important factor for SEO. If you have quality referring domains, then there is no doubt in your site performing well on search engines.
What is the difference between dofollow and nofollow links?
Links that do not allow search engine bots to follow them are nofollow. links with the nofollow attribute do not pass any link juice to the linking website. but, it doesn’t mean that these links are literally waste.
On the other hand, links that let search engine bots to follow them are called do-follow links. these link types pass on link juice to the external linking websites. nowadays, we could see many websites charging for providing a do-follow link. so, if you are ready to get paid links, don’t get them from low quality or spammy domains.
5 actionable tips for getting more quality backlinks:
1. Create Good Content: As every SEO expert says, “Content is King,” create a good quality linkable content. A content that is linkable will gain more quality backlinks with less link building efforts. For this, we suggest using certain tools like Grammarly, Unicheck, Dropbox, and so on. When you have a well-optimized content with the right keywords then there is a high chance for people to link back to your content.
2. Contribute Guest Post: Guest Post is one of the finest link building techniques that help you to get high-quality backlinks and drive more referral traffic to your website. Yes, this technique will definitely work way better than other old link building techniques. But, the things to ponder before you start writing a guest post are, choose high-quality sites, relevancy and budget. Budget? Are you kidding me? Well, the reason why we had mentioned budget is that most of the sites are accepting sponsored posts only.
3. Rectify all website issues: If there is an issue with your website, say, for instance, if your website takes more time to load, then you have to consider reducing the load time as 95% of the visitors won’t visit a website again if it takes more time to load and it can actually hurt your SEO and conversions. Also, correct all the other UX related problems so that the people who wish to link your website will definitely link do it. These are some of the basic things to consider for your brand to perform better and run the marketing race.
4. Invest time in Traditional Link Building: Yes, practice certain good traditional link building techniques for your website. This might sound unusual, but some of the traditional link building techniques like directory submission, social bookmarking, blog commenting still work. Though most of the links are no-follow, these links will help you to improve the authority, awareness, and drive referral traffic for your brand. Even Exuberant88 had conducted a serious number of experiments in recent times and found that sites that still follow these link building activities are yielding good results and expanding their brand’s reach. So, it good to try out these techniques provided you don’t do this in bulk.
5. Disavow Toxic Links: What is Disavow in SEO? It is a process of removing low quality/spammy links on the website. The process flow goes like this; first, you will be identifying the toxic links on your website with the help of certain tools like Ahrefs, Link Research Tools, Majestic SEO, and so on. Our personal favorite is Ahrefsas it is easy and good to analyze the link profile of any particular website. Once you identify the low-quality backlinks of your website, you’ll be updating them on Google Search Console’s disavow tool. Once you are done with Disavow, Google will not consider/crawl those toxic links.
To Conclude:
Now, it’s your turn to decide about your website/brand. If the quality of your backlinks is higher, then it is obvious that your brand performs well in the market and search engines. To know more about branding and other details, talk to us any day, anytime. Let us develop your brand together.
